Common Crown Core Four Packaging

In 2021 had the opportunity to redesign the core four beers for Canada's reigning brewery of the year, Common Crown Brewing, under the creative direction of Wilson Wong at Everbrave. These shiny new cans included a custom brand pattern comprised of icons pulled from Canadiana and beer culture (same thing eh?).

The jackelope was an easter egg that only appeared hidden in a blind UV varnish on the cans. Perhaps a bit of an homage to the hidden rabbits on the classic Pilsner can design.